One day my project manager asked if I could create a model design for an AB test. I had a bit of extra time that day and ended up going a little extra with the design. I had a normal modal designed but, also created an animation we could use just to bring that delight factor to the user. It was the first time Redbox used animation on their website. I believe when you can bring in that delight factor even for simple things it helps take the site and brand to the next level.